Welcome to the bite-sized guide to digital marketing solutions: what they are and why you need them. These strategies are all that you need to start working on marketing your business online.

Top Digital Marketing Solutions

The most effective categories that all modern businesses need to utilize within their marketing strategies include:

  • Search Engine Optimization (SEO)
  • Content marketing
  • Social media marketing
  • Pay-per-click (PPC) advertising
  • Social media advertising

SEO

This online marketing tactic enables you to optimize your business site and bump up your ranking in search engine results. Being one of the more technical solutions in digital marketing, there are different aspects to this solution, as well as, different kinds of SEO.

Content Marketing

This solution is the process of sharing valuable knowledge with your audience in the form of blogs, videos, infographics and guides. This content provides your customers with value and it’s a great way to let them get familiar with your business.

Social Media Marketing

This strategy connects you with interested leads and helps to funnel them toward your website. With social media comes a direct connection with your audience. The various social channels come with their own marketing tools, like hashtags on Instagram and Twitter, increasing your reach even further.

PPC Advertising

This marketing solution involves creating paid advertisements that appear at the top of search results. What these ads help with is mainly driving qualified leads to your business’ site and increase conversions. Another boost that these ads contribute is brand awareness since your ad will be the first that searchers see.

Social Media Advertising

We mentioned social media above and the connection it creates between businesses and their audiences. Another marketing solution is social media ads which are paid advertisements within social media feeds. These ads can further increase your reach as they will appear in front of more interested social users that can turn into leads.

Webmax Marketing is a digital marketer that Canadian companies can trust. We’ll handle your online marketing solutions without issue. This gives you the freedom to focus on what you do best – running your business. Let us transform the way that you market your brand and give your business a level up.