In the digital age, hardly any decisions are made without the consulting services of a Google search. Having a strong internet presence is a necessity, however, a poor user-friendly site will do more harm than good. For your website to be successful, people need to want to be on the site. The way to ensure this is by first making sure that your domain is easy to use. If your business website isn’t user-friendly, it won’t attract new viewers which will inhibit your business growth and keep them staying there.

A User-Friendly Site Will Increase Your Web Traffic

The fact is, most online users will develop negative feelings about your business if you have a poorly performing website or mobile app. If your website is easy to use, it will more likely inspire confidence in your business from each user. Your site will more likely see return visits if the user feels as though the website was designed with them in mind and this will more likely mean that you will be on their mind if they have a problem that you can solve.

The danger that your business is in with a poor website is creating common feelings from users which include:

  • Annoyance
  • Frustration
  • Distrust
  • Anger
  • Disrespect

To summarize, you’ll be driving your potential customers toward better performing business sites.

What Does It Mean To Be User-Friendly?

A website should be all about making the user’s life easier by providing all the information that they could need in a well laid-out manner. There are many ways that you can improve your site’s usability but the most important factors that customers will look at include:

Speed

You wouldn’t stay on a site very long if it took longer to load than it should, and neither would your customers. The optimal time that a site should load is within four to six seconds. This also affects your search engine ranking.

Planned Content

No matter how informative and valuable your content is, it won’t do any good if you can’t find it quickly. Presenting information within appropriate sections will make navigating the content easier so your users can find what they need quickly.

Mobile-Friendly

There has been a gradual shift from PC to mobile for some users and the way that you can have all your basis covered is by being accessible to all devices that your customers might need to access your services from.

If you’re looking for a website design that is professional and offers user-friendly features, here at Webmax Marketing we aim to provide consumers with high functioning websites that are easy to use and also look good, in fact great! Contact us now to find out more about our professional web design services.

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