SEO is a tool that gives your website a higher ranking on search engines. Having a higher ranking on Google means more visitors to your site. Hardly anyone searches past the second page of Google, so if you want your site to rank high up on page #1 for your type of business and business location – without having to pay for it – this is what you need to do focus on. However, what happens once they get to your website? To avoid wasting your SEO efforts, concentrate on the following.

User Intent

If your website doesn’t match what your website has promised to offer, your audience aren’t bound to stay around for very long and the last thing you want is a high bounce rate, which is the percentage of visits in which a person leaves your website from the landing page without browsing any further. Don’t try misleading those visiting your website and give them what they came for.

Quality Content

You’re giving your audience what they’re looking for and making sure it matches your expertise to their needs. Next, you’ll need to keep them engaged with your content by making sure it’s worth reading.

Uniqueness

You need to understand your audience before you can target them, and your content needs to be unique. What does your content offer that someone else’s doesn’t? How can you add value to their lives through this?

Keywords

The better your use of keywords, the easier it is to find you. Do your keyword research to find out what people are looking for and give it to them. Focus on location based keywords, less competitive keywords and long tail keywords.

Links

The more quality content you have, the more other sites will link back to your site and the easier it will be for Google’s algorithms to find you. Link your website to other websites. This is called backlinking and can make a huge impact on your website’s prominence in search engine results.

Follow the above tips and you won’t just get people to your website. The longer they stay, the more likely they are to complete a sale or complete a form. If you feel like your efforts are falling short in this area, contact Webmax Marketing for advice.