COVID-19 has undoubtedly caused a stir and has challenged many businesses. However, there is always a silver lining. COVID-19 has also created an opportunity for organizations to focus on their digital aspects, such as sprucing up their web design and making some much-needed improvements to offer better online service.
Doing this now can lead to more potential buyers when life and buying behaviours go back to ‘normal’.
There are several things that you could be doing to improve your site, not just for your Google search ranking but for the benefit of your customers as well. We are here to make extra sure that your website is as user-friendly as you think it is.
Welcome to our quick guided tour on how to encourage a post-COVID-19 sales boost.
Improve Page Load Times
This tip is listed first for a reason – page loading speed is the first improvement you need to consider. Yes, the page will load eventually, but do you truly want to risk your potential client getting bored and logging off when pages take too long to load?
A slow page load is the most likely reason for a user to exit a site, and it will negatively affect your performance on Google and other search engines.
There are a few ways that you can remedy this; you can use a WordPress plugin or change your hosting provider to a dedicated cloud server for the sake of more bandwidth – this is a more drastic decision, but you have to do what you have to do. Alternatively, a web design company will take care of this and the other improvements listed below for you.
Update Your Written Content
Are you guilty of neglecting the written content on your site? Many business owners assume that if the content is optimized and readable, there is no need to spend more time on it. However, the written content is an integral part of the success of your site – SEO research recommends updating and freshening up your content for the sake of relevance.
Do your site a favour by reviewing the content currently online by using an audit checklist. All sales content should be short, concise and punchy – be careful not to fall into the trap of being overly wordy. Look for areas that need updates, facts, links, and keyword optimization.
As a warning to anyone taking shortcuts – duplicate content is a big no-no with Google’s algorithm. Copying a supplier’s web copy will run the risk of the affected URLs not being shown in search results.
Include More Images And Videos
When it comes to making sales through your site, images and videos are extremely important. Visuals are the next best thing since clients cannot walk into your store to browse your products. It’s been proven that they help encourage favourable buying decisions.
Try to get accurate pictures of your wares from various angles and, if possible, in different uses or settings. This allows your clientele to get closer to that in-store experience of really getting a feel of the product.
For guaranteed improvements on your web design, Webmax Marketing is a company you can trust. We are passionate about doing everything that we can to score that post-COVID sales boost for your business. Contact us today to get started.
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