Most people know that SEO is a tool to bring people to your website using search engines like Google. It’s not all you need to get customers, though. Website optimisation is what you need to convert visitors into customers. How exactly? By keeping them engaged with your content to move them onto the next stage of the marketing funnel, which is taking action. Taking action involves signing up for your newsletter or using your contact web form to enquire about your services, or get a quote. It could even mean taking them directly to an online store so they can make a purchase. Either way, taking action turns site visitors into leads and hopefully later into loyal customers. Here’s how you can do it.
Engagement
Website optimisation is about engagement. You want to keep your visitors satisfied and give them what they are looking for before they leave. For this, you need to have quality content. What makes you different from your competitors? What are you giving your visitors that’s unique? Why not ask them what they need or what they’re looking for? Also, keep your content fresh and up to date with the latest news and trends.
User Experience
Website optimisation also means making the user experience of the person on the site easy and enjoyable. This means making it easy to navigate and easy for people to find what they’re looking for. You also need to ensure that your pages load quickly so that your visitors don’t become disinterested while they wait. How many times have you encountered the error “404 error page not found” and left a website? That’s bound to stop any visitors in their tracks.
Have you ensured that your site is set up for mobile UX? Chances are that most people are using their mobiles to access your website. Make sure they experience your site fully this way as if they were doing it from a laptop or desktop.
Where To Begin?
If you don’t know how to improve things, ask visitors for their comments and feedback on what’s useful in your website and what can be improved. They’ll tell you what works for them and how to do things better if you open up the lines of communication.
Remember that there are digital marketing experts out there that can assist you with all aspects of your online presence, including how to optimise your website. Webmax Marketing is one of them, so contact us today for help.
Related Tag: Website Optimization Services