In today’s day and age, you only have about three seconds to grab someone attention. The old adage “first impressions last” has never been more valid, and consumers know that. Most people who consume content want to see well laid out, thoughtful design, useful images, and easily visible content when visiting a website. Professional companies have the experience, the knowledge and the time to do precisely this. Here we look at several reasons why choosing a professional web design company in Canada is so important.
- It’s Your Foot In The Door
As mentioned, a website is your first impression. Consumers will judge your company in seconds from the amount they arrive on your website. An out of date site with bad colours, no images, and terrible content will lose you more customers than you can ever imagine.
- It’s Incredibly Important For SEO
SEO stands for Search Engine Optimisation. It’s how potential people find your business, and hopefully become paying customers. SEO works on how relevant your content on your site is, how modern your site is, and how well it meets the needs of visitors. If your site is not up to Google’s standards, you simply won’t rank highly.
- It Gives Customers A Taste Of Your Customer Service
If you’re a company that sells pet food, and your site is difficult to navigate, has no products information on it, and doesn’t answer consumer questions, no one is going to expect exceptional customer service. If your site is modern, well designed and projects an image of helpfulness, people will be drawn to it. It’s like a virtual shop where clients can get to know you.
- It Helps You Stand Out From The Crowd
Not just in terms of SEO, but in terms of your competitors too. It’s vital to stand out from the potentially hundreds of businesses trying to target the same customers as you. A well designed, professional site may just be that extra push you need to really grow your client base.
Need help creating or rebuilding your website? Then contact us today.